What I did
- Developed application to give the same experience with Mobile phone on Desktop Computer.
- Produced Viral movie and Social Marketing Contents to expand application
- Researched the activity of Blogger in Hong Kong
Going from Mobile to Full-Fledged User Experience
By creating the S-Class UI 3D Widget of Desktop Application, LG has expanded customers’ usual notion of “mobile user interface” into something much more fundamental: The widget not only allows users to experience LG’s ambitious S-Class UI even while away from their mobile phones but also presents non-LG-phone-owners to pre-experience and try out the UI. Flicking, cube, 3D-ness, and vertical scrolling.
S-Class UI 3D Widget was the first attempt to replicate the mobile experience into a desktop one; there have been many other attempts in the opposite direction. Each module in the widget has a corresponding category in the mobile S-Class UI. For example, the first category corresponds to the menu on the phone while the last category has the exactly same name in “multimedia.” Basically, the widget is a desktop replica of the mobile UI, only filled with rich content and features of desktop and the Internet.
The S-Class UI 3D Widget marketing campaign by LG was compared with past competitors’ campaigns in Samsung, Nokia, and iPhone. The S-Class UI 3D Widget was the very first campaign that combines desktop software in order to raise brand awareness through user experience. Far more than simple display ads which only allow passive marketing effects through message pushing on the users’ side, the campaign actually allowed users to actively participate in the brand experience.
What could be a more powerful brand experience than having the users actually experience the brand? A point to remembers this: the S-Class UI 3D Widget maximized user engagement in experiencing the brand. Users greatly enjoyed the widget because it was simply useful and fun. Whether they knew it or not, every moment they had fun, they were experiencing the UI at a deeper level.